About Us

At shoeok.com, we create the cutest dessert-inspired squishy toys designed to help you relax, unwind, and smile. From soft bread rolls to creamy puffs and irresistible cakes, our squishies aren’t just toys—they’re tiny doses of joy in your hand.

Made with ultra-soft, slow-rising materials, each piece is crafted to mimic the satisfying squish of real pastries, minus the calories! Whether you’re relieving stress, decorating your desk, or looking for the perfect gift, shoeok brings softness and happiness to your everyday life.

We believe that life gets better—one squish at a time.